Faces of Home: AI awareness Campaign
For this project, we developed Faces of Home for Habitat for Humanity, an AI and AR driven awareness campaign centered on families displaced by the 2023 to 2024 Los Angeles wildfires. The experience immerses audiences in personal stories of displacement, reframing homelessness as a shared human reality rather than a distant social issue.
Work Type:
Client
Role:
Creative Director
Year:
2024
Platforms Used:
ChatGPT, Midjourney, KreaAI, Google Gemini, Canva
Reframing the Narrative
The 2023 to 2024 Los Angeles wildfires displaced thousands of families, yet public conversations around homelessness often remain oversimplified and stigmatized. Faces of Home challenges these assumptions by shifting the narrative from judgment to empathy, highlighting displacement as a human experience shaped by circumstance rather than identity.
Insight and Strategy
Core Insight
Homelessness is often seen as identity, not circumstance. Wildfire displacement reveals how quickly stability can be disrupted, yet public empathy fades once headlines move on.
Strategic Approach
Faces of Home reframes displacement as a shared human experience, shifting perception from judgment to understanding. By using AI and AR immersion, the campaign moves audiences from passive awareness to active empathy, driving engagement and support for Habitat for Humanity.
By the Numbers
580,000+
INDIVIDUALS EXPERIENCE HOMELESSNESS NIGHTLY IN THE U.S.
30%
OF THOSE EXPERIENCING HOMELESSNESS ARE IN FAMILY UNITS
40%
OF THE HOMELESS POPULATION RESIDES IN CALIFORNIA
200k+
DISPLACED BY THE 2023 TO 2024 L.A. WILDFIRES
Branding
AI Typeface Generated by Midjourney
OOH:
The goal of the out of home campaign was to interrupt everyday routines with moments of empathy. By placing immersive visuals and AR enabled storytelling in high traffic public spaces, the OOH executions were designed to shift perception in real time, moving audiences from passive awareness to personal reflection and action.
Social:
