Fanfair: Ticket Master Rebrand
Fanfair is a reimagined ticketing platform built to challenge dynamic pricing and restore fairness to live events. By repositioning Ticketmaster through a fan first, artist supportive lens, the brand centers transparency, accessible pricing, and trust as its core differentiators.
Work Type:
Client
Year:
2025
Platforms Used:
ChatGPT, KreaAI, Adobe Illustrator, Photoshop, Canva
The Problem
Broken Trust in Ticketing
Strategic Repositioning
From Gatekeeper to Advocate
Audience behavior and market data reveal a digitally native, price conscious consumer who values transparency and actively compares platforms before purchasing. At the same time, industry wide backlash against hidden fees and dynamic pricing has weakened trust in traditional ticketing systems. Fanfair repositions ticketing around fairness, clarity, and artist alignment, shifting from transaction driven access to trust driven experience.
By the Numbers
66%
OF TICKET BUYERS SAY SERVICE FEES ARE THEIR BIGGEST FRUSTRATION
30%
OF A TICKET’S FINAL PRICE CAN COME FROM ADDED FEES
50%+
OR MORE OF GEN Z COMPARE MULTIPLE TICKETING SITES BEFORE PURCHASE
$31B
PROJECTED GLOBAL LIVE EVENTS MARKET VALUE
New Brand Purpose:
Behind every ticket is an artist with a purpose and a fan with a story. We provide fair, artist-guided access to the live moments that matter the most. Artists set the value, and fans feel respected. Live performances were always meant to foster connection, community, and creative freedom.
New Branding:
